As a fundraiser, you should understand the giving patterns of individual Canadians. In our report for the Rideau Hall Foundation, 30 Years of Giving in Canada, we draw on a number of different data sources to present a detailed and comprehensive picture of charitable donations in Canada and the giving behaviours of individual Canadians.
It reveals a philanthropic environment filled with demographic challenges and high-potential opportunities, including:
- Giving patterns of “new” Canadians compared to “native born” Canadians
- The rising voice of women in philanthropy
- The need to bridge the widening (and increasingly concerning) generational gap in giving
Click here to download the report and read the executive summary.